
ReTarget
Brand identity for a social media marketing agency that clarifies target audiences and delivers measurable growth.
Project Description
ReTarget is a social media marketing agency that helps businesses define their target customer and show up where that audience spends time. The team plans, launches, and maintains profiles across Facebook, Instagram, LinkedIn, Twitter, and Pinterest, adjusting every channel so the right message reaches the right people.
This project frames ReTarget as the dependable partner marketing teams call for clarity and steady results. The brand story highlights strategy-first thinking, hands-on execution, and proof of growth to underline how clients gain traction, engagement, and trust across all major platforms.
Design Direction
The ReTarget brand positions the company as the go-to solution for organizations that want to improve their social media performance. Precision, reliability, and innovation sit at the center of the identity—mirroring the way ReTarget continually refines strategies to reach the right audience.


Type Choices
Degular Display serves as the primary typeface. Its geometric construction and subtle rounded edges balance professionalism with approachability—perfect for conveying ReTarget's precision-focused messaging across screen and print.

Color Language
A professional blue palette communicates trust, reliability, and forward momentum. The tonal range allows the brand to stand out while maintaining a polished appearance across digital and physical touchpoints.
Each tone supports a clear brand role: Signal Blue leads attention, Focus Blue softens supporting layouts, Deep Navy grounds data-heavy screens, and Clarity White keeps breathing room for copy and imagery.
Logo Story
The ReTarget mark blends a stylized target with directional arrows—capturing the brand's promise to iterate, refine, and aim messages precisely. It expresses innovation, efficiency, and reliability in one immediate symbol.

Layered forms create a dynamic, memorable silhouette. Cool blue tones reinforce professionalism and trust, while arrow motifs signal progress and momentum.

The target can also be read as a dartboard—mirroring the goal of identifying and reaching the right audience. Businesses use ReTarget's tools to place every message with accuracy and impact.

Identity in Action
The identity system scales across digital and physical touchpoints. Consistent color, typography, and motion language create a recognizable presence—from billboards and stationery to in-product UI moments.









Results
The final identity positions ReTarget as a confident partner for social media growth. Visual elements combine to communicate precision, reliability, and expertise—qualities that resonate with businesses looking to elevate their presence across channels.
The brand identity developed for ReTarget perfectly captures our mission of helping businesses connect with their target audiences. The clean, professional design has dramatically improved our market presence and client perception. Great work by Enes!